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Isfarkand’s grows

posted on December 8th, 2009 by ormonde jayne in Perfume

Isfarkand is celebrating its fourth birthday this year and we can now announce its younger brother! Work has been under way over the last year to formulate a Shampoo and Body Wash for men to compliment Isfarkand’s Eau de Parfum and I am over the moon with the final version which is now on the shelves!

Like the Bathing Range, it is free of parabens, petrochemicals, mineral oils, sulphates and GM ingredients and colourings but will leave your hair & body smelling of Isfarkand all day (you will be shooing the hoards of girls away!)

Isfarkand has a strong following from all over the world including my husband, and soon after it was first launched, it won Wallpaper* Magazine’s Best Scent of the Year Award which was a sterling reason to make merry and open lots of champagne at the boutique – yet another benefit of shopping at Ormonde Jayne!

One of its admirers visited the boutique recently and makes a pilgrimage to London from Scotland solely to buy Isfarkand. He also travels to Paris for his haircuts and is a most distinctive character!  Another fan is Will Smith who either visits Ormonde Jayne with his gorgeous wife or sends the Concierge of the Mandarin Oriental Hotel to us with a long shopping list! Whenever he does the former he tends to leave the staff with a far-away look.

David Coverdale of Whitesnake was recently in London and stopped in to counterbalance the loss of his wife’s baggage at Terminal 5.   She was so pleased with her gifts of Sampaquita that they both came back again that afternoon. When you have been a fan of Whitesnake for twenty years it is great to meet and scent the lead singer!

For other reviews on Isfarkand visit  “A Tale of Two Cities” on Sniffapalooza Magazine and The Fragrance Bouquet and Cult Beauty

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Thanks due

posted on December 8th, 2009 by ormonde jayne in Perfume

Ormonde Jayne is celebrating the end of a very exciting year after having been selected by The Walpole as one of the six Brands of Tomorrow 2008, a trade body for the British luxury industry which has been a tremendous accolade!  

Last month Ormonde Jayne was also one of five companies shortlisted for The Walpole’s award of “Best Emerging British Luxury Brand”.

“In order to be eligible for the programme, selected companies need to exemplify the highest standards of quality, style and craftsmanship and aspire to develop into full Walpole members”.

Twenty owners of luxury brands were firstly shortlisted down from several hundred applicants and we were invited in for what was billed as “a chat” back in March last year.  It was therefore a shock to the system to be ushered into a large hall and suddenly sit all alone opposite a very official panel of a dozen judges firing quite severe questions at me from different angles.  Judges whom I had previously met at beauty industry events and had been polite and charming suddenly turned into ruthless interrogators grilling me about business plans for decades to come. I had turned up under-prepared, hungry and a week away from giving birth! Emerging after a strenuous hour, I felt dazed, defeated and in need of a large gin.  It came as even more of a shock to find out a few days later that we had been chosen as one of the “Brands of Tomorrow”

As a result of The Walpole award, Ormonde Jayne has been given mentoring from the Grand Mentor of all Mentors, James Henderson of Pelham PR and I have been inundated with exceptional support, ideas and fast tracked to the future and really cannot thank him enough for giving his time so generously.

Ormonde Jayne has been in suitably prestigious company this past year – the other six Brands of Tomorrow are the talented jeweller Shaun Leane, The Real Flower Company, Astley ClarkeTimorous Beasties, The Fish Society and De Roemer.

 

I have since found out a bit more about my day of judgement in March – one of the clinchers was that the judges were each given Sample Programmes and, as luck would have it, several were apparently hooked! One of them was particularly taken with Champaca and has since become a bona fide Ormonde Jayne client visiting the boutique several times!  Champaca that we launched in 2002, is the scent I would choose for someone like Carla Bruni as over its seven years, I have observed that authors, artists and musicians are also often intrigued by the perfume we have made with this tiny pale Indian flower. 

Champaca was also Lord Krishna’s favourite flower and in Bali, large quantities of pale orange champaca buds are put in bowls as offerings to the Balinese gods! Champaca is used as one of the top notes in Christian Dior’s J’Adore  and the red champaca flower forms the heart of Jean Patou’s perfume Sira.   This year, two other perfumers have just discovered Champaca’s qualities and launched their versions; Tom Ford and Space NK.  If anyone wants to try the others and let me know your opinion I would love to hear your thoughts!

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Porcupines to Parfum

posted on December 8th, 2009 by ormonde jayne in Perfume

Ta’if is the exotic rose perfume I created especially for hot sultry nights and it has a fierce following throughout the year. In April, the dry mountains above Mecca suddenly turn into a dazzling magnificent pink, and the cool mountain air in this region is intoxicated with Ta’if rose fragrance – Ormonde Jayne’s Ta’if EDP is the next best thing!

Ta’if is the name of a dusty hilltop town overlooking the Red Sea in Saudi Arabia, two hours from Jeddah and is home to vast swathes of exquisite rose plantations nestled in wadis, sheltered by the Hada mountains.

It is amazing to think of these delicate pink roses growing in such a parched searing climate as it makes this English rose want to slouch into a shady hammock and have someone bring me a chilled carafe of rosé and wave a fan over me. But these Taifi roses have bloomed here for three centuries, since the Ottoman Empire.

Although there are many rose plantations in Ta’if, the quantity of oil distilled is limited as they flower for the month of April only and the closed buds have to be picked at dawn, with picking over for the day by 7am. Adding to these confines, there is also the improbable combination of perfume-hungry porcupines, baboons and gazelles that have to be steered away from the fields.

This week we had to change out list of priorities at the laboratory and begun infusing another batch of Ta’if Parfum after a gentleman from Saudi Arabia came in two days ago and asked to buy the boutique’s entire supply of Ta’if. We had 52 bottles of Eau de Parfum and 27 bottles of Pure Parfum and they all exited in one go, nearly also ending our supply of embossed satin ribbon!  Our client explained that he had bought two bottles for his wife last year, and that she had continually been pounced upon by friends and cousins each time she wore it and they clamoured for more.

One of the practical reasons in my opinion for their demand is that the Ta’if Parfum does stand up to the test of heat – it can reach up to 45° in Riyadh in the summer.

Another recent convert to Ta’if, although one who buys somewhat more modest quantities, is the fantastic yet down-to-earth actress Emma Thompson. She has recently switched from Sampaquita, another summer favourite, to Ta’if and loves its exotic list of ingredients which include date, saffron, broom and amber.

A magazine’s beauty editor recently wanted to choose a Pure Indulgence Gift Box from Ormonde Jayne for the extraordinary burlesque performer Dita von Teese and I immediately thought of Ta’if for her. She sums up the description of Ta’if – Belle Of The Ball, dynamic, daring and madly in love with life!